The Radialpoint Fraud Protection Service helps Internet Service Providers (ISPs) proactively protect their users from online fraud by offering the most advanced and effective solution available. ISPs will help block access to fraudulent websites commonly known as ‘Phishing’ sites, which pretend to be from legitimate companies. Identity theft attacks have increased recently, and fraudulent criminal campaigns through email, Instant Messaging (IM), blogs and web hijacking techniques are on the rise and a leading threat to Internet users. |
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Internet users are concerned about identity theft and are looking for ways to defend themselves; and a lack of consumer education and ineffective tools have been to blame for the increasing threats. ISPs can differentiate their offering and increase customer loyalty by proactively protecting users from fraud. They can also address threats and demonstrate leadership for subscriber’s safety by incorporating fraud protection into the security offering. Consumers tend to look to their ISP for protection from security threats. By offering a complete solution, ISPs benefit from additional revenue, increased market share and subscriber trust leading to stronger retention rates. Each time a user accesses a website, the URL is submitted to Radialpoint’s Fraud Protection server and verified against a continuously updated database of fraudulent URLs.
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