Radialpoint’s Optimal Service Experience™(OSE™) provides a framework that addresses the complete value added service lifecycle and the basis for a repeatable service delivery methodology to be applied to your expanding VAS portfolio. Illustrated in the interactive graphic below, each point in the clockwise flow of the OSE™ describes a critical stage in the delivery of a service. Creating an Optimal Service Experience keeps users on the critical path to successful activation and ensures their receptiveness to future services as they are brought into market. The result of success at each point in the OSE™ not only guarantees the user arrives at the next sequential step, but ultimately results in higher take rates, lower support costs, increasing ROI and improved loyalty that has a real impact on churn. Once applied to the VAS program, the OSET™  can be continually adjusted to better respond to customer needs, steadily improving results with every service delivered.

There is a clear case for establishing a subscription process that carries the user in an intuitive flow through to successful activation. And yet most service subscription processes are so long and cumbersome it’s no wonder users drop out in droves. Are there several steps involved? Do users have to visit your Web portal? By reducing the number of hurdles a user goes through to subscribe to a service and ensuring consistent ISP brand-contained service experience for users, ISPs can reduce breakage rate and encourage a solid base of loyal users.