Radialpoint’s Optimal Service Experience™(OSE™) provides a framework that addresses the complete value added service lifecycle and the basis for a repeatable service delivery methodology to be applied to your expanding VAS portfolio. Illustrated in the interactive graphic below, each point in the clockwise flow of the OSE™ describes a critical stage in the delivery of a service. Creating an Optimal Service Experience keeps users on the critical path to successful activation and ensures their receptiveness to future services as they are brought into market. The result of success at each point in the OSE™ not only guarantees the user arrives at the next sequential step, but ultimately results in higher take rates, lower support costs, increasing ROI and improved loyalty that has a real impact on churn. Once applied to the VAS program, the OSET™  can be continually adjusted to better respond to customer needs, steadily improving results with every service delivered.

Activating a new service is a challenge for the majority of subscribers. The difference between downloading and actually installing a service continues to elude a great many users. By guiding them through the process with a consistent branded interface and clear messages, ISPs can significantly improve adoption rates and reduce support costs. By closely monitoring the movement of the user through this critical step, ISPs can identify the precise point of “breakage” and further refine the process based on this intelligence.