Radialpoint’s Optimal Service Experience™(OSE™) provides a framework that addresses the complete value added service lifecycle and the basis for a repeatable service delivery methodology to be applied to your expanding VAS portfolio. Illustrated in the interactive graphic below, each point in the clockwise flow of the OSE™ describes a critical stage in the delivery of a service. Creating an Optimal Service Experience keeps users on the critical path to successful activation and ensures their receptiveness to future services as they are brought into market. The result of success at each point in the OSE™ not only guarantees the user arrives at the next sequential step, but ultimately results in higher take rates, lower support costs, increasing ROI and improved loyalty that has a real impact on churn. Once applied to the VAS program, the OSET™  can be continually adjusted to better respond to customer needs, steadily improving results with every service delivered.

Inevitably with every service lifecycle comes churn, the OSETM taken as a whole is the best means of lengthening this cycle and ensuring service churn does not result in Internet churn. ISPs who can effectively integrate and offer a multitude of compelling ISP branded Value Added Services, in addition to ensuring optimized experience throughout all subscriber touchpoints will be in the best position to own and grow their primary IP relationships.