Radialpoint’s Optimal Service Experience™(OSE™) provides a framework that addresses the complete value added service lifecycle and the basis for a repeatable service delivery methodology to be applied to your expanding VAS portfolio. Illustrated in the interactive graphic below, each point in the clockwise flow of the OSE™ describes a critical stage in the delivery of a service. Creating an Optimal Service Experience keeps users on the critical path to successful activation and ensures their receptiveness to future services as they are brought into market. The result of success at each point in the OSE™ not only guarantees the user arrives at the next sequential step, but ultimately results in higher take rates, lower support costs, increasing ROI and improved loyalty that has a real impact on churn. Once applied to the VAS program, the OSET™  can be continually adjusted to better respond to customer needs, steadily improving results with every service delivered.

A common point of failure in launching new VAS is inadequate or overly costly means of communicating or creating awareness with subscribers. Most new service launch campaigns relying on TV, radio, print or email are far removed from the actual service. By implementing a solution for delivering rich targeted educational messages direct to subscribers’ desktops with a carefully designed user experience to encourage interaction – ISPs gain increased awareness, reduced cost of acquisition and valuable analytics which can provide clear answers about the success drivers of the new services and features.