Radialpoint's VAS delivery and enablement model is designed to simplify the launch of new services, and improve in-market VAS programs by integrating, delivering, and managing VAS profitably. ... Radialpoint's approach to quickly building product awareness, activation, use, support, and enhancement, establishes a repeatable service delivery process and consistent customer experience.

Growth in global Internet penetration is driving ISPs in many countries to look for new ways of increasing ARPU and customer loyalty, such as profitably offering new VAS and improving in-market VAS programs. Radialpoint's Optimal Service Experience Framework coupled with its technology has shown that ISPs can deliver end-to-end VAS solutions that can be implemented quickly, and improve customer service awareness through cost-effective targeted messaging and co-branding. IDC believes that by delivering exceptional service and memorable customer experiences through this framework, Radialpoint can differentiate itself in the market.

Radialpoint, totally focused on the ISP channel, provides a product developed for easy provisioning and integration into ISP's billing systems. Radialpoint offers marketing expertise to ISPs on how to get users onto the security package, for example, by offering a free trial service when a high-profile virus is expected. We believe that offering security software is becoming strategic for ISPs to attract subscribers and reduce churn. In addition, such offerings will also condition users to getting software services from their ISP, which can open avenues for delivering additional services in the future.

Radialpoint is taking a clear lead in delivering service-based security solutions that address real points of pain for ISPs. Unlike other security providers that use ISPs as a channel for retail products, Radialpoint helps ISPs and BSPs very easily offer a complete suite of important security solutions, reduce customer service inquiry costs and strengthen their brands with customers. Ultimately, this service-based approach looks like the wave of the future and service providers worldwide should take notice of the value Radialpoint provides.

From what I have seen, they have a really good product, and can provide the ISP with a robust set of services for their consumers. They have really found a pain point for a provider and made a nice niche market.

ISPs know they've got to use value added services and better customer care to keep their customers happy and increase revenues. Security is one of the top concerns for Internet users, so companies like Radialpoint are seizing the opportunity and providing comprehensive solutions. Radialpoint's ISP-focused model should certainly help to cut support costs and reduce customer churn. We see it as a welcome shift from the traditional security approach based on selling products rather than services, particularly as far as the ISPs are concerned.

Radialpoint's service pushes the envelope on these developments. I don't think anyone has as comprehensive a suite of solutions geared to the ISP market as [Radialpoint] has.

ISPs are starting to offer a security service delivery model where providers (portals and ISPs) offer a fully dynamic service of third party security applications rather than solely distributing a third party application. This is similar to how enterprise software can be delivered as a product (perpetual license) or service (on demand). Two of the emerging players in this still nascent space are Authentium and RadialPoint... we expect the portal vendors to move from distribution of a collection of products to a service platform model.

For additional analyst references, please contact pr@radialpoint.com.