Radialpoint Security Advisor™ is a breakthrough subscriber acquisition tool for Internet Security VAS.  Designed specifically to help Internet Security Providers (ISPs) grow their security market share, Security Advisor  demonstrates to subscribers who rely on old, expired or insufficient security, their vulnerability to online threats and the value and benefits of upgrading to their ISP’s security package.   

Security Advisor™ is a light and highly portable, browser-based diagnostic tool that provides subscribers an automatic read on their PC’s security status in less than 5 seconds.  Equipped to detect over 200 different security applications, Security Advisor™ runs a thorough inspection to determine which, if any, security applications are present, if they are up-to-date and whether real-time protection is enabled – essential for effective protection from the latest online threats.

Once the initial scan is complete, Security Advisor™ provides ongoing monitoring of the subscriber’s PC and immediately warns them should their rating decrease to Potential Risk or At Risk status.

Security Advisor™ is localized, ISP-branded and uniquely configured for each customer.  Radialpoint can also provide marketing and creative assistance to you and your agency to launch Security Advisor™ successfully in your market.

• Grows Security VAS market share and  reach by switching subscribers
• Clear value proposition
• Enhances brand values
• Competitive differentiator
• Reduces infection rates by motivating subscribers to maintain effective security
• Innovative, consumer –friendly service
• Form factor supports multi-channel marketing including Web, e-mail and call centers

• Unmatched user experience
• Fast, accurate and objective assessment
• Exposes security vulnerabilities, with simple next steps to remedy
• Easy-to-understand results and recommendations
• Detailed results one level down for more expert users
• Detects over 200 security applications from North American and European markets
• Detects duplicate, potentially conflicting applications
• Continues to monitor security status of the PC daily, warning if status changes to Potential Risk or At Risk.

In a recent international survey conducted by iTracks, more than 90% of broadband subscribers stated that they felt either Very Safe or Somewhat Safe from online threats.  A similarly high percentage reported that they already have some form of security application installed on their PC.   However, when respondents’ PCs were analyzed using Radialpoint Security Advisor™, it was discovered that as many as 6 in 10 were not adequately protected from current online threats due to incomplete, inadequate or expired security software.

This gap between perception and reality represents both a challenge and an opportunity for ISPs.   While some broadband consumers are becoming less receptive to traditional marketing of Security VAS, a new generation of interactive tools like Security Advisor™ are specifically designed to convert hard-to reach consumers with clear calls to action based on relevant and personal data to convince them of their need to upgrade their PC security.