Radialpoint for PC OEMs

PC technology is becoming more sophisticated and the pressure is on manufacturers to consistently deliver innovative hardware to a consumer market that has become increasingly savvy. There is more demand for powerful, sleek and competitively priced devices, while the cost to innovate is challenged by the compressed margins at point of sale. PC OEMs need to source new revenue streams to generate revenue and fund new innovation.

The opportunity lies with your customer. Despite becoming increasingly savvy and demanding, consumers are also faced with the increased complexity of knowing which new device to buy, dealing with intimidating product options, integrating old technology with new technology, protecting it and figuring out what to do when it’s not working. PC brands can solve the consumer frustration and create business opportunity by stepping in to support the end-to-end lifecyle.

Radialpoint understands consumer pain points and recognizes that PC OEMs are looking to maximize margins and to create new sources of revenue to fund continued development.

Radialpoint offers PC OEMs a new way to compete by delivering:

• A new high margin services business.
• Advanced CRM capabilities to deliver brand and relationship extensions to the device for ongoing relationship management and revenue generation
• A competitive edge that drives brand value differentiation that translates to market share.